A Nordic country is at the top when it comes to who google’s for Eurovision Song Contest the most. This is shown in a survey by Betting.se, which has examined search data from Google.
Sweden has been at the top of the Eurovision Song Contest in recent years, with two winners, Loreen in 2012 and Måns Zelmerlöw in 2015, and six more top 5 placements since 2011. This year, Loreen is also a strong favorite to win again.
The Swedish success is reflected in search interest on Google. In a survey by Betting.se, which has analyzed data from Google, Sweden has had the highest Eurovision Song Contest search interest in Europe for the past five years.
–The great local interest in Sweden is evident, and it is clear that we want to cheer on our finalist. Sweden's top placements in recent years are very impressive, says Leopold Neurath, betting expert at the Swedish site Betting.se.
In the compilation, Sweden's average for the past five years* is 95 out of 100 in search interest in the Google Trends tool. Luxembourg (90), Monaco (89), and Greece (88) follow after.
A surprise on the list is that Ireland, a country with a strong tradition of Eurovision and the most wins with a total of 7 victories, is in 36th place. Germany is the only "big five" country to make it into the top 10. Italy, another "big five" country, actually ranks second to last in the survey.
–It was surprising that Ireland, which has such a fine tradition of Eurovision, does not have higher search interest. And that Italy, which actually won in 2021, came second to last is a big surprise to me, says Leopold Neurath, betting expert at the Swedish site Betting.se.
| Ranking | Country | Average 2018-2022* |
| 1 | Sweden | 95 |
| 2 | Luxembourg | 90 |
| 3 | Monaco | 89 |
| 4 | Greece | 88 |
| 5 | Lithuania | 87 |
| 6 | Slovakia | 87 |
| 7 | Estonia | 86 |
| 8 | Kosovo | 85 |
| 9 | Germany | 85 |
| 10 | Denmark* | 83 |
| 11 | Czech Republic | 83 |
| 12 | England | 83 |
| 13 | Netherlands | 81 |
| 14 | Iceland | 81 |
| 15 | Moldova | 81 |
| 16 |
France |
80 |
| 17 | Switzerland | 78 |
| 18 | Spain | 78 |
| 19 | Albania | 78 |
| 20 | Ukraine | 78 |
| 21 | Belgium | 77 |
| 22 | Georgia | 76 |
| 23 | Finland | 75 |
| 24 | Croatia | 75 |
| 25 | Liechtenstein | 75 |
| 26 | San Marino | 75 |
| 27 | Slovenia | 75 |
| 28 | Kazakstan | 74 |
| 29 | Norway | 74 |
| 30 | Austria | 74 |
| 31 | Andorra | 73 |
| 32 | Latvia | 73 |
| 33 | Poland | 71 |
| 34 | Montenegro | 70 |
| 35 | Turkey | 69 |
| 36 | Ireland | 69 |
| 37 | Azerbajdzjan | 67 |
| 38 | North Macedonia | 67 |
| 39 | Serbia | 65 |
| 40 | Russia | 65 |
| 41 | Bosnia | 64 |
| 42 | Bulgaria | 61 |
| 43 | Malta | 60 |
| 44 | Belarus | 60 |
| 45 | Portugal | 58 |
| 46 | Hungary | 52 |
| 47 | Italy | 48 |
| 48 | Romania | 43 |
About the survey
The values are calculated on a scale from 0-100, where Google Trends compares how many searches were made on the specific search term, compared to the total percentage of searches on Google from that county or city.
A high value does not automatically mean a higher number of searches, but that the proportion of all searches was larger.
*The period referred to is the past five years. 2020 is not included in the survey as the Eurovision Song Contest was canceled due to the pandemic. The current data is from week 17-18 in 2023.
For more information, please contact:
Andreas Norinder, PR consultant, 56K digital, [email protected]
Leopold Neurath, Product owner, Raketech, [email protected]
About Betting.se
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